New Fitness Brand Aimed at Rewarding and Incentivising You for Hitting Your Weightlifting Goals.

Gamified Fitness is launching in 2024 as a fun way of incentivising and rewarding you for achieving your fitness goals. It was created after the founder was watching his brother play on a computer game, which rewarded people with wearable skins for their character if they completed specific in-game challenges. This is a popular method to get people to engage in online content, and therefore led to us wanting to use this concept in health and fitness, thus creating a physical accolade to showcase your weightlifting ability.

What is the product?

Gamified Fitness is an athleisure clothing brand that will initially target the main weightlifting movements; starting at squat and then moving on to: bench press, deadlift, snatch and clean and jerk. Each exercise will have a bronze, silver and gold tier for men and women, which is based off industry averages.

How have we determined the weights?

The exercise weight levels are based on the average standards for beginner, intermediate and advanced, noted by the general community and feedback. The intention is for all levels of fitness to have access to the clothing line and to be able to advance through the levels. With this in mind, the bronze level is accessible to anyone in their weightlifting journey and on the other end of the spectrum, the gold level is for those with years of dedication; getting to the height of their achievement. 

As the brand develops, we hope to introduce different levels and challenges to award people for hitting their goals. We are happy to take suggestions on this point as well.

The T-shirts:

For the initial round of t-shirts, we are using our mascot Dom Bell. This mascot is a cartoon dumbbell with retro cartoon arms - creating a fun character to showcase the brand and aligning once more to the game element.

On each of the first t-shirt ranges, you will find our mascot on the front of the t-shirt in bronze, silver or gold; giving a thumbs up. Then on the back of the t-shirt you will see Dom Bell doing the relevant exercise at varying difficulty based on weight level.

‘Never Skip Leg Day’ range:

The first line of t-shirts will be our squat range: ‘Never Skip Leg Day’. Which are accessible to men at: bronze - 70kg, silver - 130kg and gold - 220kg. For women: bronze - 30kg, silver - 70kg and gold - 120kg. The t-shirt features the mascot on the front left chest and a large graphic on the back. The design is higher on the t-shirt to allow for a belt to be worn underneath.

How to get your t-shirt:

We aim to ensure that all t-shirts are bought by verified gym goers - meaning that they have completed the relevant weight level and earned the t-shirt. With this in mind, there are a few steps to getting access to purchase:

1. Create an account on the website https://gamifiedfitness.store
2. Send a video of you doing the relevant workout to our Instagram, Facebook or to our submission form along with your Gamified Fitness account details.
3. We will review the video and send confirmation that the relevant t-shirt has been unlocked on your account. You will have access to all future products for the same level.
4. With your permission, we will add you and your social media handles to our leaderboard 
5. You will now have access to order the t-shirt on the website. We are creating all t-shirts to order initially and will be doing a month before pre-order. This is so that we can reduce waste.
6. Each order will be made and fulfilled at the end of the preorder date. Once you have received the item, please send us over pictures and videos to share on our socials alongside your workout video.

Sustainability, Environment and ‘Fair Wear’:

As mentioned above, we are aiming to reduce waste where possible, therefore for our initial releases we will be making all t-shirts to order. By doing pre-order runs, we are able to create a high quality product that is also done in an environmental and sustainable way.

One reason we are doing the t-shirts as pre-orders is that we are using screen printing as our method of creating the clothes. We are using high quality water based ink that allows for vibrant colours and sharpe images, whilst also being a more eco friendly and durable option.

The t-shirts are all made from a heavyweight 100% organic cotton and are certified ‘Fair Wear’, meaning that they are sourced in a fair way for the supply chain.

As a result, you are able to look great in a high quality t-shirt, whilst feeling good about where it has come from.

Do check out our website and socials, and do not hesitate to get in touch if you have any questions.