Creating a Sustainable Brand:
A core value of Gamified Fitness is to keep the product and brand as sustainable and environmentally friendly as possible. We have worked hard to ensure the t-shirts we use, the products we print with and our packaging are as good for the environment as possible. We have managed to do this without sacrificing on quality, read on to find out more:
The t-shirts:
When we were looking for t-shirts, there were 3 things on the top of our list of importance:
- Sustainable
- Fair working environment for the supply chain
- Premium quality
We tested a lot of t-shirts out and finally landed on the ones you now see on our products.
All of our t-shirts are an oversized fit, 100% organic cotton. We picked a heavyweight 240gsm t-shirt, which gives the luxury and thick feel. These products are also Fair Wear certified, meaning that the supply chain is treated fairly.
A great product in our opinion!
The supplies:
We chose to screen print as our method of printing on to our t-shirts as we had more of a choice on the inks being used, which has allowed us to pick eco friendly, water-based inks for our printing,
This method is also great as we can get a great long-lasting print on every t-shirt, that will be as durable as the t-shirt itself.
Because we are using screen printing as our production method, we are running our first collections as pre-order only. This way, we can do a full print run and reduce wastage of inks. This also means that every t-shirt is made to order and doesn’t go to waste!
The packaging:
The choice of packaging was a difficult one as there are a huge number of options available. We knew that we were going to use compostable products and set out to find the best looking and working products.
In the end, we landed on a 100% compostable mailing bag. These have a slick design and align to the brand, whilst also being eco friendly.
All of our t-shirts are also wrapped in tissue paper. We chose this over a poly wrap bag as we can offer a good level of protection to the product, whilst also not affecting the planet with a plastic wrap.
We hope you are happy with your product and we would love to get your feedback on our product and packaging!
